Any Relevance for Education?

“We used to fool ourselves…We used to think our content was perfect just exactly as it was. We expected our business would remain blissfully unaffected even as the world of interactivity, constant connection and file sharing was exploding. And of course we were wrong. How were we wrong? By standing still or moving at a glacial pace, we inadvertently went to war with consumers by denying them what they wanted and could otherwise find and as a result of course, consumers won.”
A candid statement about which industry?

Photo: Garrard Synchro-Lab 65B turntable Rudolph Maceyko 

JosieHolford

Recent Posts

A Better Class of Train

The two-forty-five express — Paddington to Market Blandings, first stop Oxford—stood at its piatform with…

5 days ago

The Reverse Ferret and the Vicar of Bray

Changing your mind is perfectly normal—and often essential. After all, it’s what education is all…

2 weeks ago

The Day Trip

One childhood ritual during the days between Christmas and the return to school was the…

2 weeks ago

Wayward and The Turning Tide

“That woman is pursued by demons,” Wally Brigley, the Board chair, declared as he settled…

3 weeks ago

Seasonal Cheer at Wayward Academy

“You look about as festive as a radish sandwich,” Midge had said. And she wasn’t…

4 weeks ago

Train to Nowhere

"We were young and we were keen; Europe was in flames, and we were ready…

1 month ago