Objects of desire

Objectified – a film about the creative process of influential product designers – those people who create the “must have” gadgets and those design upgrades to toilet brushes and other quotidian items that Daniel Pink spoke of in A Whole New Mind. The film explores our complex relationship with manufactured objects and, by extension, the people who design them. It’s a look at the creativity of the designers who create the future by re-inventing the world of made objects And it’s about the stuff we have and the stuff we desire and therefore about who we are – our personal taste, style and expression – consumerism, and sustainability. What does what we have tell us about who we are and who we want to be?