Answer: Does it have to be a light bulb?
All those “why” questions to get at the root of the need or the problem are at the heart of systems/ design thinking.
They can feel very annoying but they are essential to the process.
The problem is not always what it seems. Our solutions will miss the mark if we do not define the problem and establish clarity.
We have to see the moose through the mist before we can even get started dreaming up the shiny new ideas.
It’s the mode of searching inside the box, outside the box and tossing the box away with the box in this case being the proxy for been there/ done that/ need something new. It’s the “Whys” that get us there. And the ability to ask those questions and elicit answers that are helpful rests on the questioner’s ability to connect, to step inside the shoes of the one with the need. I.e. empathy.
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