I once shared the idea that ‘cellar door’ was considered by some to be the most beautiful sounding phrase in the English language. The sixth grade thought this was ridiculous and soon put me right. I remember “holy macaroni” being one of their top contenders. Language changes and feelings about words change. Even the most prescriptive linguist knows that. It’s…
It’s becoming harder and harder for independent schools to stand out from the crowd. Unless a school is truly a place that is clearly defined by a unique mission – and has the program and lived values to bolster the claim – it risks sinking. Either a facilities arms race will outpower it or lower price alternatives will undercut the…
If you’re thinking about branding and how to market your school (and who isn’t these days?) then it’s good to have a strong agreed upon sense of who you are, how you show who you are and what people actually think. Where are you? So try this quick test with your board, your admin team and the faculty. You can…