One of the great pleasures of the age of instant and ubiquitous access to information is being able to re-connect with thinkers you once read but have lost touch with. Instead of remaining that-person-who-wrote-that-book-you-liked it’s possible to continue the connection with their thinking in effortless ways. And even they don’t have a blog or a twitter account you can be sure someone is out there keeping the work alive. Of course, it should not be surprising that s/he didn’t stop work when you put that one book back on the shelf decades ago and moved on. But it’s always good to re-discover past connections.
And so it is with George Lakoff.
George Lakoff and Mark Johnson’s Metaphors We Live By was published in 1980 and it quickly became a must-read for those interested in language, philosophy and culture.
The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are “metaphors we live by”—metaphors that can shape our perceptions and actions without our ever noticing them.
It led to some very productive discussion about the metaphors of education. Is learning, for example, something to be delivered? Like a package or a pizza? Is the teacher a captain of the ship? Conductor of the orchestra? Shepherd of the flock? A prison guard or a gardener? The metaphors we use reveal and shape our pedagogy.
George Lakoff has retired as Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley. He is now Director of the Center for the Neural Mind & Society (cnms.berkeley.edu). And he’s written way more than one important and influential book.
His blog and his twitter feed are full of all kinds of useful suggestions and thinking. For example look at this analysis of what Trump is up to with his Tweets. They strike us as perhaps unhinged rants but analyzed this way it’s possible to understand their purpose and their impact on his intended audience. Possible too to grasp that what seems unhinged to the majority is actually an effective weapon of communication. (I use weapon not tool because the effect is a kind of intellectual violence and “weaponized” is of course one of the words of the 2016 election season. See John Kelly’s article Everything is Weaponized Now)
I don’t follow Trump’s tweets – don’t want to give him the number boost, a small personal protest. But they are unavoidable anyway. Next time you are exposed to one try putting it through this frame. I find it helpful.
After yesterday’s egregious Trumpian attacks on the press, tributes to the hundreds of journalists killed in the line of duty popped up everywhere. Social media took up the defensive hashtag #NotTheEnemy.
Lakoff advised a different framing and the alternative #ProtectTheTruth.
He pointed out that “I’m not a crook” did not serve Richard Nixon well and someone else revived the classic LBJ anecdote about barnyard animals. It was in one of his early campaigns and
The race was close and Johnson was getting worried. Finally he told his campaign manager to start a massive rumor campaign about his opponent’s life-long habit of enjoying carnal knowledge of his own barnyard sows.
“Christ, we can’t get a way calling him a pig-fucker,” the campaign manager protested. “Nobody’s going to believe a thing like that.”
“I know,” Johnson replied. “But let’s make the sonofabitch deny it.” Hunter S. Thompson’s Fear & Loathing: On The Campaign Trail ’72
Word choice and framing make all the difference. It’s important to resist Trump and Trumpism at every opportunity but it has an extra edge when those resisting call themselves the Majority. That’s a constant reminder that Clinton won the popular vote bigly and that a mere 23% of the electorate actually voted for Trump. It’s also a good push back on that ridiculous claim that “Bernie would have won.”
And remember: When Republicans say they want to get rid of “regulations” they actually mean removing public safety”protections”. They repeal public protections to deregulate corporations. We are going to see a lot of this de-regulation in the coming months so reframe it at every opportunity.
The truth about the Affordable Care Act – the #ACA – is that is works. When the Republicans talk about fixing or repealing and repairing they actually mean dismantling and destroying. We need to talk about building on the success of the #ACA and telling the stories of the difference it has made and what the Republican “fixes’ actually mean in people’s lives. For the information you need on this read the Position Paper on the #ACA from Hudson Valley Strong.
Here then from George Lakoff are his:
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Thanks to the #1970 Club, I've spent the spare moments of the past week immersed…
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How Do They Live with Themselves? This was the question Roger Rosenblatt asked in The…
"The pleasure [of motoring] is seeing Nature as I could in no other way see…
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Congratulations especially on your list of 'to do's - and for reproducing that 'taxonomy' re Trump tweets. Both spot on. We also need a list along the lines of the one that Alastair Campbell has provided re Brexit in this week's The New European - 48 points which neither the Brexiters nor May have answered yet.
Good that you can use buttons to share. Have done so on LinkedIn, the only one of those facilities I use. Keep energised for the good fight!
Thanks Josie. To your point — I follow Lakoff (not only that he's a friend), try to read everything he posts (and publishes)…and yet I learned things re-reading this (and, of course, your commentary, which I always find jars my ossified mental habits!)
Thanks George. Ossified? Nah! Don't think so. Just saw another example via a tweet from Michelle Norris - use the expression The Free Press to reframe and emphasize the value and responsibility of the the media.
This is brilliant.